The image of an evil clown can be disturbing and is often used as an element of horror. Clowns over the years have appeared in more horror films as using a happy figure is known to be more scary. (e.g. Smiling/Laughing while killing someone is more disturbing than the character being angry)
The concept of the evil clown is related to the fear of clowns, known as coulrophobia.
Coulrophobia is abnormal or exaggerated fear of clowns. It is common among children, but is also sometimes found in teenagers and adults as well. Sufferers sometimes acquire a fear of clowns after having a bad experience with one personally, or seeing a sinister portrayal of one in the media.
Once films had used clowns in horror movies coulrophobia became a world wide phenomenon, more and more people became 'diagnosed' with this phobia.
With our story-line this phobia has gave us a 'terror-factor' straight away, just the idea of an evil clown would scary many people.
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